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The Brand

Prima is the lifestyle brand with craft and community at its heart. It's warm, friendly, fun and packed with great advice to give the reader everything she needs to get the very best out of life. It's the UK's biggest women's lifestyle magazine that champions crafting and its community of crafters is seeing record growth at a time when crafting has never been more popular. Through its creative channels, Prima is able to support its readers' passion for sustainability and protecting the environment. Craft also links to the all-important areas of wellbeing and connecting people through creativity

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Prima brand key statistics

Digital

Core Age Group:

35-64

AB / ABC1 profile:

29/67%

Page views::

2 million

Social

Facebook:

57k

Instagram:

14k

Pinterest:

24k

Figures are for Prima brand site

Statistics courtesy of the Prima media pack

Prima Competition key statistics

Page impressions per month:

2,373,515

Monthly visitors:

73,068

Typical
entries:

22,823-49,722

Avg. data capture entries:

796-1,251

Figures relate just to the competition section of the website. All figures quoted are non-unique.

Most competitions allow each person to enter a maximum of once per day.

Daily competition entries over the last 30 days

Total competition entries over the last 30 Days:

Gender distribution

Age distribution

Competition and brand example

View Live Competitions

We work with hundreds of brands

Competitions and Prize Sponsor benefits

Why become a Competition Sponsor?

To work with us on this opportunity, please call one of our team on 0114 399 0828 or register your interest below.

The minimum prize value (MPV) for this publication is £250.

Benefits of providing prizes for competitions:

  • A unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the Prize Sponsor

Prize Sponsor benefits:

You also have the option to take the following features (additional cost may apply for some of these features).

Data capture - This is a brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all UK law including GDPR.


Links - These can be used for driving traffic and/or for helping with SEO.


Embedded video - If you have a promotional video, we can include this in the competition text.


Additional promotion via social media, main newsletters, etc Please ask for availability and costs.